Although CORE Sports Fitness has reached such prominent status mostly as an athletic training facility, the center also focuses extensively on fitness, wellness solutions, and injury prevention to promote a healthy lifestyle in both athletes and non-athletes. These two sides of CORE Sports Fitness mirror the two specialties of CORE’s founders, Kris Draper and Dr. Jeff S. Pierce. The notoriety of co-founder Kris Draper, a Red Wings multi Stanley Cup winning hockey star, has helped promote CORE as one of the most elite sports training facilities in the country, and the pristine reputation of Dr. Jeff S. Pierce, one of the most noteworthy sports, pain, and prevention Doctors in the country, inspires confidence in the safety and expertise of CORE’s personal training staff. Under the leadership of Kris Draper and Dr. Jeff S. Pierce, CORE Sports Fitness strikes a balance between helping athletes achieving peak performance levels while still promoting healthy, active lifestyles by providing nutritional counseling, wellness solutions, injury prevention training, and post rehab training for athletes and non-athletes.

Dr. Pierce’s leadership role at CORE Sports Fitness combines his life-long passion for sports, fitness, medicine, and giving back. For many years Dr. Pierce has been the personal physician of countless local and national superstars. Throughout his time in Sports Medicine, he has felt vexed at the field’s lack of focus on pre-hab training, and has maintained firm in his belief that prevention, or pre-hab, is a crucial for the health industry and for society at large. Dr. Pierce also volunteers at a number of events, and is the founder of Athletes Unlimited, a non-profit organization dedicated to providing social, recreational and athletic outlets to people with disabilities. When the opportunity to create CORE, a center for sports, fitness, and health, presented itself Dr. Pierce said yes with no hesitation.

Together, Kris Draper and Dr. Pierce conceptualized, collaborated, and then contrived what is now CORE Sports Fitness. Though they have invested an immense amount of time, resources, and effort in CORE, they attribute its success to their clients. Dr. Pierce says:

“Many others are to thank for the success and notoriety that CORE has realized, most notably the loyal clients for which CORE Sports Fitness was intended, the former clients that have unfortunately had to move but still continue to refer their local to CORE, and of course those CORE athletes who have now moved on to the professional ranks and have kindly recommended or mentioned CORE Sports Fitness as their preferred training center”

One of the greatest validations of Kris Draper and Dr. Pierce’s success comes each time a CORE client signs a letter of intent to the college of their choice, achieves the draft status they were seeking, “goes pro,” or achieves their personal goal that attests that they have risen to the highest level in their particular sport.

CORE Sports Fitness will continue to maintain the success, skill, and determination that has led the center to such a level of respect and achievement. From top to bottom the CORE Sports Fitness team is committed to achieving elite levels and beyond in all areas by utilizing CORE’s unparalleled resources and expertise.

With the addition of new leadership, sought out with the intent of adding to what was already a renowned and professional team, CORE’s leaders are relentless in their mission to meet and exceed the needs of their current and future clientele.

Though CORE Sports Fitness will continue to be one of the most elite athlete training centers, the leadership can now move toward the completion of all aspects of the original vision by focusing more on non-athlete training and wellness solutions. CORE has have always had numerous clients who are interested in achieving weight loss, losing body fat, or simply obtaining a certain level of health, and in the upcoming year CORE personal trainers will continue to help these clients meet their goals.

CORE fitness stresses prevention over treatment for all of its clients, whether they are young or old, athlete or non-athlete. While the importance of prehab training has only begun to get more attention in the industry, it has always been Dr. Pierce’ absolute philosophy, even before he began to practice medicine. With the additions to our leadership and team, and continued resolve at providing the best services to our athlete and non-athlete clients, CORE Sports Fitness is looking forward to another successful year.